Logic Times

LTMA Calculations

*Logic Times Media Average (& companion calculations)*

Summation of Ad Tables in the Political Advertising in the 2002 Elections
Table 2.1: High Volume					Table 2.5: Senate
Ad Spots	Spending				Ad Spots	Spending
20,138	18,100,000				29,934	15,580,000
17,049	17,500,000				22,995	15,230,000
16,779	17,400,000				21,128	15,990,000
15,174	4,000,000				19,606	8,780,000
15,079	7,200,000				17,929	4,340,000
14,645	3,870,000				16,128	5,930,000
14,371	3,200,000				13,597	4,370,000
13,347	3,700,000				13,268	9,000,000
12,868	8,100,000				13,199	12,860,000
12,579	44,400,000	LTMA: High Volume			12,169	5,200,000
152,029	127,470,000	838.46			12,168	7,920,000
					9,621	3,370,000
Table 2.2: Low Volume					8,493	3,380,000
Ad Spots	Spending				7,988	2,100,000
2,387	1,200,000				7,301	18,220,000	LTMA: Senate
2,181	900,000				225,524	132,270,000	586.50
2,069	400,000
1,969	1,400,000				Table 2.8: House
1,823	500,000				Ad Spots	Spending
1,561	1,300,000				2,658	5,190,000
1,331	400,000				4,517	5,000,000
1,251	1,400,000				6,025	4,800,000
363	162,000				3,616	4,190,000
182	100,000	LTMA: Low Volume			10,507	4,140,000
15,117	7,762,000	513.46			8,418	3,830,000
					7,932	3,720,000
Table 2.3: Gubernatorial					8,544	3,300,000
Ad Spots	Spending				5,051	3,210,000
57,687	35,830,000				5,513	3,190,000
53,693	63,210,000				6,090	3,180,000
48,664	59,200,000				4,574	3,160,000
31,834	20,630,000				9,237	2,910,000
25,141	17,830,000				1,580	2,820,000
24,129	8,610,000				2,069	2,740,000	LTMA: House
23,759	6,860,000				86,331	55,380,000	641.48
19,533	4,790,000
17,921	9,900,000				Ad Spots	Spending
15,340	4,910,000			LTBI HV:	152,029	127,470,000
14,444	12,520,000			LTBI LV:	15,117	7,762,000
12,876	8,290,000			LTBI Gub:	377,809	274,150,000
12,852	3,810,000			LTBI Sen:	225,524	132,270,000
10,709	6,110,000			LTBI Hse:	86,331	55,380,000
9,227	11,650,000	LTMA: Gubernatorial			856,810	597,032,000	696.81	Ave 30 sec spot
377,809	274,150,000	725.63					1,393.62	2002 LTMA (60 sec)
							1,435.42	2003 LTMA (3% cpi)
Companion Calculations							$ 1,478.49	2004 Final LTMA
2004 Spending	LTMA	Minutes	Days
600,000,000	1,478.49	405,820	281.82

	CNN
Daily Broadcast Minutes:		1,152
Election Cycle Broadcast Minutes:		276,480
Percentage Biased:		0.20
	LTMA:	1,478.49
Value to Favored Candidate:		$ 81,754,420.45

	CBS
Daily Broadcast Minutes:		132
Election Cycle Broadcast Minutes:		31,680
Percentage Biased:		0.30
	LTMA:	1,478.49
Value to Favored Candidate:		$ 14,051,541.02

	NPR
Daily Broadcast Minutes:		240
Election Cycle Broadcast Minutes:		57,600
Percentage Biased:		0.50
	LTMA:	1,478.49
Value to Favored Candidate:		$ 42,580,427.32